As the world becomes more accustomed to the sedentary lifestyle that the age of the internet has offered us, the amount of traffic that online outlets are receiving will continue to increase. Now that people have the ability to do many of the tasks they normally would have had to go out in public to do, most are taking full advantage. Between online banking reducing the need to stand in long lines for tellers, shopping sites stopping the need to scour busy malls, and even online delivery grocery services, there isn’t much that can’t be accomplished with the internet.
Currently an estimated 40% of worldwide internet users have at some point bought products or goods online using either their desktop, mobile, tablet, or any other online device. With so many potential consumers traversing online channels, there is plenty of money to be made by merchants. E-commerce has become such a successful marketplace that it now generates about $1.2 million every 30 seconds.
The key to capitalizing on e-commerce is to have an effective website that will attract users with professional web design, as well as keep them coming back. It doesn’t take long for users to make a judgement on whether or not they will use a site. Around 40% of people will completely abandon a page if it takes more than three seconds to load the content.
Without professional web design, the simplest flaw in a site could end up dissuading a substantial amount of potential consumers. Digital marketing firms are well-versed in the mechanics and effective layouts that websites should use. They can cater a site to whatever demographics or services they are trying to gain the attention of.
To ensure you have an effective website, putting in effort to create professional web design and development could have a serious impact on your success.