Whether you’re a brand new startup just entering the world of online marketing or you’ve been in business for years, there’s no doubt that directing your advertising and marketing toward an online audience is an absolute must.
This is especially true when you consider the fact that more people shop online — particularly via their smartphones — than ever before. About four out of five consumers shop on their smartphones. As a result, e-commerce generates a stunning $1.2 million per 30 seconds.
However, online marketing gives back what you put into it. If your business employs ineffective strategies, you could be wasting money on this marketing without even knowing it.
Could your business be making a crippling mistake with its digital marketing strategies — and not even know it? Find out with this list of the top three online marketing mistakes no one should be making:
Paying too much for your website
As more and more small to mid-sized businesses look to optimize their website’s design and function, a growing number of web designers and web developers have sought to take advantage of them by charging above-normal rates for their services. This allows them to cash in big while putting in the least amount of work for their clients. Chances are, if a digital marketing agency is asking you to spend $3,000 to $10,000 on a new website, you’re being sorely over-charged.
Giving up early on social media
Everyone talks about the benefits of social media marketing — but if your business’ social media sites have hardly any followers, it can be frustrating when these benefits don’t appear. If you aren’t seeing social media success, it could be due to a number of problems; the one thing you never want to do is give up on your social media marketing, however. There are too many advantages to social media visibility to make it worth abandoning.
Expecting instant results from your SEO
If your business has adopted a search engine optimization (SEO) campaign, it’s undoubtedly irritating to see your website’s rankings languish past the first page of Google results. However, SEO is a long-term investment, not a quick fix. Instead of trying to land that viral piece of content that may never come, devote your SEO strategy to developing high-quality, lasting content that will build your rankings over the long run. When an amazing 70% of mobile searches will result in online action within an hour or less, you can’t afford not to give up on SEO.
Do you agree with this list? Have any other questions or thoughts about finding the right graphic design or digital marketing agency? Let us know by leaving a comment below.