Star Motors first partnered with Durrani in March, 2014 to coordinate and execute a positive SEO marketing campaign after experiencing ongoing frustrations with their lack of organic search results. Established as a luxury automotive repair facility in South Orange County, Star Motors has the state-of-the-art tools and equipment to repair and service many makes and models including, Mercedes Benz, BMW, Jaguar, Porsche, Land Rover, Audi and more. “We are the dealership alternative” explains Owner, Chris Knuth. Located in San Juan Capistrano, Star Motors is conveniently located around luxury car owners living in the cities of San Clemente, Laguna Niguel, Coto de Caza, Ladera Ranch, Aliso Viejo, and Dana Point.

The company does have a lot of presence within the community. They have been voted “Best in Orange County” five consecutive years and does a tremendous job with raising funds and donating to various charities. They are also unique to other service centers in their area. One great example is the reception area at Star Motors where they have turned the entire lobby into an art gallery displaying works from various artists that also contribute to different organizations.

Durrani soon discovered Star Motors worst fear – their website did not appear for any search results. They were a casualty of Google’s latest algorithm update Hummingbird, or more accurately, the penalty of Hummingbird – Google’s Penguin. Star Motors had many bad back links to it’s website and, as a result, was bumped from search results. Durrani’s first efforts to repair the damage was to use Google’s disavow tool to remove all bad back links that had been created from either poor SEO decisions, or a bad SEO company. In any case, we were able to re-establish positive SEO and regain organic search positions for competitive search terms in a few short months. With successful SEO results Star Motors then looked to us to help with their branding and website design.

We’re currently in the early stages of the website project design phase, which has been well received by Chris and his team. We have also been commissioned to produce collateral print design to match the perception of the hi-end luxury car owners in the upscale areas of South Orange County.