If there’s one tricky thing about search engine optimization, it’s that search engine algorithms are constantly changing. If you aren’t staying on top of your own website’s SEO, then you’re probably hurting your keyword rankings without realizing it.
Big SEO overhauls are definitely best left up to the experts at an SEO company, but if you’re looking for a few quick ways to give your SEO a small boost, here are a few tips:
- Figure out your target keywords
This is one of the best ways to figure out who your target audience is, who your competitors are, and how you stack up against your biggest foes. If you’re working with an SEO company, you’ll already have plenty of detailed information available to see how your pages are ranking against competitors. If you’re doing keyword research on your own or for the first time, there are simple tools available online.
- Link to other relevant pages on your site when creating new content
Ideally, your website will also benefit from links on other pages that lead visitors to your site. Your website should also link to pages within itself. The key here is to make sure that you’re using relevant keywords in your anchor text and that you aren’t linking to pages that are unrelated.
- Fill in the alt text tags for your images
This is a simple way to boost your SEO a little bit if you’ve already made major changes, but want to go the extra mile. Search engine spiders will be able to filter these tags and use the information to rank your page. Even adding captions to your pictures can be helpful, since the spiders can also scan this text as well. Just make sure that the captions and the alt text tags are actually describing the images.
- Repurpose content by making infographics and videos
This tip might require some assistance from an SEO service or digital marketing firm, but it’s a worthwhile investment. Studies show that visitors will form an opinion about a business within 10 seconds of landing on its website; this obviously isn’t enough time to actually read anything on the site, so it speaks to the importance of visuals. Just make sure that you aren’t bogging down your pages with too many graphics. At least 40% of Internet users say that they’ll leave a website if a page takes more than three seconds to load.
- Keep updating your content
If you’ve really done everything you can think of but you still feel like your search engine optimization needs more, always remember that updating your pages and adding new content is very important. Many businesses run a blog and add a new post every week or two. This tactic tells search engines that your website is still active, and it also encourages visitors to engage with your business!
So now that you’ve heard our SEO strategy suggestions, be sure to let us know some of your own search engine optimization tips and tricks!