Successful Digital Marketing doesn’t end with the sale. The easiest deal to close is an existing customer and can maximize your ROI. Whether you sell products or services you should look to continue to drive more business from your existing clients. Email Marketing Automation is one of the most effective and cost-efficient ways of accomplishing this. By setting up automated work-flows and segmenting your customer list, you can run email campaigns announcing new products or services, incentives (coupons, discounts, demos), and even ask for referrals.
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