SEO and search experience for today’s complex brands.

A great Search Engine Optimization strategy is vital to put your brand in front of your potential customers.

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SEO is a powerful marketing and relationship building strategy

It goes without saying that without a solid SEO strategy in place, you are you missing out on potential opportunities. The online marketplace is highly competitive and ever-evolving. Do you know what it takes to be relevant, to be searched for, and how to move your prospective audience to your site? FAN & FUEL understands the digital landscape and within this complex eco-system SEO is a core component. Driving organic traffic can be your highest ROI, with the greatest audience engagement, and the highest conversions. Simply put, ranking high on search results can equal higher revenues.

SEO is a powerful marketing and relationship building strategy
Why is SEO relevant today?

Why is SEO relevant today?

Search engines like Google and Bing are now influencing up to 88% of business purchase decisions. Further, over 80% of internet users are typing search phrases into search engines, and they will either find you, or your competitor.

If the hope for your website is to be found within the first couple of pages of search engines, particularly Google, they need help in understanding what your company offers. SEO that’s properly injected into your website’s DNA can help showcase your business on search engines in the best possible light.

Let Fan & Fuel develop a legitimate Search Engine Optimization plan for your brand.

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SEO fundamentals: it’s all about best practices

FAN & FUEL believes solid SEO starts with the fundamentals. First and foremost, it's about the user experience, how they interact with the site, navigate and ultimately feel trust to move forward with an action.

Content Marketing

Great content + SEO = winning strategy. Whether your site is eCommerce or you are offering a service, it is crucial to have well written content. Your landing pages, blog posts, and articles should be written to establish you as the authority in your space. Great content, with media, such as images, videos, infographics, etc., are being sought by your audience online. With proper on-site SEO and off-site syndication, you can generate strong signals, picked up by Google and other search engines, to generate traffic and site authority.

Audit and competitor analysis

We start with an SEO Audit, Competitor Analysis, and Keyword Analysis to understand the gaps and opportunities. Our audit will uncover issues and errors that can affect crawlability and page speed. We look at your top competitors to understand what they’re doing right, strategies we can leverage, and areas that we can exploit. The keyword analysis identifies search terms with search volume and competition levels.

Agency-grade Software and Tools included in our Services

SemrushAhrefsGoogle AnalyticsWordPress

Technical SEO

Your website should be built on a solid platform, to ensure page speed, reliability, and SEO-friendliness. Whether its WordPress for non-eCommerce sites or Shopify to sell online products, these are great foundations to build on. We also want to ensure your site is not affected by server errors, crawlability issues, and other problems that would hinder users and search engines from navigating your site.

On-Page SEO

In order to help your pages rank better, on-site SEO is important. Effective on-page SEO begins with having the right site structure. This lays the SEO groundwork, like walls in a building, as your keywords, focused content, and other elements are strategically structured. A proper site structure, with optimized internal links, improves crawlability. Other on-page SEO include optimizing elements such as meta tags, page URL, H1, sub-headings, mixed media, and more.

Off-Page SEO

With great on-site content, that has been properly optimized and internally linked, it is crucial to syndicate and promote throughout the digital landscape. Backlinking is another high priority rank factor, that not only helps in growing organic traffic, but also establishes your brand as an authority, and can build trust. FAN & FUEL accomplishes this through guest blog outreach, article syndication, directory submission, social sharing, and other off-site channels.

More ways we can help your company grow

Strategy

  • Digital Marketing Strategy
  • Target Market Research
  • SEO / PPC / Analytics
  • Remarketing Audiences
  • Display Search

Design

  • Creative Direction
  • UI/UX Design
  • Mobile / Responsive Design
  • eCommerce Platforms
  • Content Development

Development

  • Custom Integrations
  • Front-End Development
  • Content Management
  • Infrastructure Management
  • Ad Search Strategy

Let FAN & FUEL identify the search terms that your audience is using to find a business like yours.

Put me on the map!

Why partner with FAN & FUEL?

An expanding and evolving business could necessitate strategic changes. As your partner, we stand alongside you throughout the journey. When you want to fix any problems that arise, our speedy troubleshooting support can minimize downtimes. Similarly, if you want to integrate new customized features, our prompt services can get the new features working seamlessly.

As a leading eCommerce agency, Fan & Fuel align seamlessly with your business goals to make your brand visible and distinctive, while driving its growth. We accomplish this by:

  • Leveraging our 15+ years of experience of working with a myriad of brands to accelerate their online growth and,
  • Harnessing our expertise for creating highly functional eCommerce websites that enable you to:
    • Control content
    • Manage sales
    • Track inventory levels and,
    • Sell a wide range of products

As a leading eCommerce agency, we have worked with many leading brands such as Neff, Seven MX, Eliel Cycling, Nikita Clothing and Home Decorating Company. So, partner with us when you want to take your brand into the future. Let our expertise complement your vision to take your brand places.

Featured client

Stipp Law Firm

FAN & FUEL strategically identified each unique webpage and mapped targeted keywords to each of their specific practice areas.

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