Visit Carlsbad is the official site of the city of Carlsbad, one of
the biggest tourist destinations in southern California.
As a local Carlsbad company, Fan & Fuel used striking web design and
targeted UX/UI strategies to help Visit Carlsbad capture the spirit of the city.
Located 35 miles north of downtown San Diego, the city of Carlsbad has a charm all its own – beautiful beaches and a laid-back vibe combined with world-class restaurants, shopping, golf courses, and hotels. Known as the Village by the Sea, Carlsbad is a major tourism hub, attracting visitors from around the world. The city offers a plethora of activities to suite every taste, from family-friendly trips to LEGOLAND® California Resort and the SEA LIFE Aquarium® to shopping sprees at the Carlsbad Premium Outlets to relaxing couples’ retreats at one of the many local resorts and spas.
In addition to being a top-notch tourist destination, Carlsbad also offers an attractive, dynamic location for corporate events, conferences, and meetings, with 36 hotels, 30 meeting rooms, and exhibit space up to 18,000 square feet.
In 2016, Visit Carlsbad – the city’s official visitor’s website – was looking for a firm to redesign their existing site. They wanted a local company, one that understood both Carlsbad’s unique flavor and its visitors’ unique needs. Enter Fan and Fuel! Since I’ve lived in Carlsbad for years, I was able to create a user-friendly, visually stunning site design that truly captures Carlsbad’s benefits for tourism and corporate events alike.
Before the site redesign, Visit Carlsbad’s bounce rate hovered around 40 percent per month. In the first month after the launch of the redesigned site (October 2016), the bounce rate dropped to 11 percent, and has never gone above 8 percent since!
I continue to work with Visit Carlsbad on their site maintenance and am currently in the process of bidding to be their digital marketing service provider as well. I believe that the sky truly is the limit for the city of Carlsbad, and look forward to working alongside Visit Carlsbad to help the city grow!