Rootflage

New Online Retail Design Introductions.
Rootflage is an innovative beauty company that makes unique temporary hair color products. Their products offer an easy and affordable way to touch up roots between salon appointments, cover up grays, or temporarily add a fun punch of color to your hair. What started as an idea to help blondes cover up their dark roots back in 2012 has grown into an award-winning full product line! Rootflage partnered with Fan & Fuel to re-design a new eCommerce website and manage their paid digital marketing campaigns.

I designed and developed Rootflage’s new Shopify website with the goal of increasing conversions through a new and more lifestyle-focused aesthetic. I re-named each of the products and created new product categories for a more streamlined user experience. Seasonal campaigns support Rootflage’s growing product line through promotions and incentives to introduce their new colors!

I took a multi-channel approach to Rootflage’s paid digital marketing strategies, creating and managing campaigns on Google, Facebook and Bing. These ads increased their sales through both branded and product-focused initiatives and grew their customer email database.