Neff was founded by two brothers, Shaun and Joe Neff in Southern California back in 2002. Their vision was to create a brand of skate and snow headwear that crosses into the industries of sports, fashion and entertainment. Neff Headwear keeps their finger on the pulse of pop culture. They’ve collaborated with Disney, Nickelodeon and The Simpsons and are worn by the likes of Snoop Dogg, Kate Upton, and anyone that has a sense of fashion. After almost 2 decades in business, they have been acquired by Mad Engine, an apparel licensing firm. The brothers remain CEO’s of the company and look forward to continuing on with their #Foreverfun anthem.
I jumped at the chance to partner with Neff. I created descriptions for each product on their live site, including their Summer 2018 Collection. When creating these product descriptions, it was imperative to achieve two things: maintain the unique culture and tone that Neff has built in their naming conventions and follow best practices regarding content relevance and technical specificity to grow their digital marketing reach. To be effective I balanced between the two to communicate their brand that connects the digital world to the real world.