La Isla

New Online Retail design & development and introductions.
LA ISLA is a private label swimwear manufacturer with a rich 18-year history. Using the same high-quality and sustainable fabrics, LA ISLA created their own branded line of swimwear. Their bikinis have been featured in major publications such as VOGUE, Sports Illustrated and InStyle and have been seen on The David Letterman Show and on E! Entertainment. LA ISLA partnered with Fan & Fuel to create a new eCommerce website and grow their branded products through paid digital marketing strategies.

The design and development of LA ISLA’s new online store started with separating out the content from their existing website (which included both branded products and information on their manufacturing services) into two. After moving their online retail from WordPress to Shopify, updating the product names and categories, and creating a new site design that highlights their beautiful swimwear, I launched LA ISLA’S new Shopify online storefront!

Until their partnership with Fan & Fuel, LA ISLA had only marketed their products through organic strategies. I created their first paid digital marketing initiatives through branded Google Ads campaigns to increase both their customer database and sales.