Home Decorating Company

Home Decorating Company fills a unique niche in the home
décor market: products that offer both elegance and cost-effectiveness.

I filled the same need for them, combining creative site design
with functional Ecommerce to improve user-friendliness and drive conversions.

Ecommerce that works - seamlessly

Home Decorating Company offers a huge range of luxury bedding collections and home décor. Their unique ecommerce store focuses on the customer experience, helping users learn about all of their bedding options and create customized home décor that meets their style and their budgets.

Home Decorating Company first approached Fan and Fuel in January 2016 for a full ecommerce redesign and custom coding of their new Miva 9 store. After the initial re-design was complete, the project was expanded to include the complete rebranding of the company and the introduction of a new Home Decorating Company logo. The final website was launched in August 2016.

Improved website design to enhance the user experience

Working closely with Home Decorating Company to understand their unique market niche, Fan & Fuel transformed the website into a visually stunning, easy-to-navigate site that maximizes the user experience and seamlessly boosts conversions. Based on the company’s feedback of their existing online retail experience, I created an entirely new framework to support their wide range of products. By giving individual attention to page layout, brand story lines were created. I also streamlined the user flow that highlights and promotes all of Home Decorating Company’s product. The new site allows customers to view multiple product options and quickly add product to their cart.

Wendy Potts, CEO of Yankee Retail Company – Home Decorating Company says,
“Fan & Fuel has been vital in transforming HomeDecoratingCompany.com into a sleek and clean website with great graphic style and user-friendly functionality for its shoppers.”

Award-worthy design

In early 2017, Home Decorating Company received one of four finalist nominations for the prestigious 2017 Blades Award for Best Small Business Website. The winners of the award were announced in March at MivaCon 2017, an annual conference hosted by the Miva Merchant ecommerce platform. While Home Decorating Company was ultimately not selected for the award, I remain incredibly proud that the site received such a prestigious nomination!