ecoNugenics

Holistic health meets holistic marketing

Established in 1995, ecoNugenics is founded on the concept of integrative medicine, which looks at a person’s complete physical, mental, and social well-being. ecoNugenics uses patented, physician-formulated ingredients to formulate their nutraceutical supplements, which are used worldwide to support heart health, immunity, digestive health, cognitive health, mood and sleep stabilization, and more.

ecoNugenics first approached Fan and Fuel in August 2016 for a comprehensive revamp of their digital marketing, SEO, and pay-per-click (PPC) strategies. I officially launched the project in September 2016.

Growing together

Since we partnered with ecoNugenics in September 2016, their digital marketing results have skyrocketed. From June 2016 to October 2016, clicks on the ecoNugenics website was 4,162; from October 2016 to February 2017, that number reached 6,713. Fan & Fuel helped significantly increase their conversions, too – from 184 between July and September to 210 between October and December! Meanwhile, the company’s keyword rankings have jumped for several of their most important keywords. In January 2017, ecoNugenics was ranked #9 in searches for “detoxification supplements”, up from #48 in September. For “supplements for menopause”, their ranking soared from #71 in September 2016 to #28 in January 2017. These improvements have translated into higher organic search-driven revenue!

With the right team, the sky’s the limit.

From the very beginning, one of the linchpins of the project’s success was partnership. I worked hand-in-hand with the ecoNugenics team to make sure we understood their brand, their unique market niche, and their long-term goals. I also embraced their holistic approach, conducting a comprehensive review of their existing digital presence to understand who they were, where they were starting from, and where they needed to go.

I feel that I’ve gone beyond the standard vendor-client relationship with ecoNugenics, and am proud to say that they agree! C.J. Hartman, Vice President of Sales and Marketing for ecoNugenics, said, “Fan & Fuel . . . listened to our goals and created a sound strategic plan. The tactics they have executed have delivered nice results in only four months. When selecting vendors, we look for partners, and Fan & Fuel is becoming a business partner.”