D Street Bar & Grill

Cooking up a new identity

Located just blocks from the beach in Encinitas, California, D Street Bar and Grill prides itself on being a neighborhood hangout with quality food, impeccable service, and an inviting atmosphere for locals and tourists alike.

When D Street first approached Fan and Fuel in 2015, they wanted a complete overhaul of their branding and website to help them stand out from the other bars in the area. Specifically, they wanted to highlight the restaurant side of the house and establish themselves as a family-friendly hotspot for lunch, brunch and dinner, not just late-night drinks.

Laying the foundation

I started from scratch, building a strong new foundation with a whole new logo, completely redesigned website, and brand-new print collateral. I put a lot of time and energy into the design of D Street’s food menu to ensure that it truly captured the thought and expertise put into the food itself.

Once the foundation was built, I created a new digital marketing and email marketing strategy to help move D Street up in the rankings for searches of San Diego tourism, hotels, and foodie spots. I focused on helping D Street grow its email list, with emails going out a few times each month to introduce weekly specials and events.

From working relationship to friendship

My hard work with the D Street team has paid off not only from a business perspective but also from a personal one. I’ve become good friends with the owners, Max and Haven, and have enjoyed getting to know their entire team. With D Street, I’ve gone beyond our “traditional” design and development work to help them realize their vision – even providing the heavy equipment for cutting lumber to complete their construction projects!