Looking for a Digital Marketing Pro? Here are 3 Things to Look For

digital marketing specialistIt’s amazing to see how far we have come over the last 100, 20, or even five years. Ecommerce — buying and selling via the Internet — now generates more than $1.2 million every second. That’s $72 million every minute coming from a network that didn’t even exist a few decades ago.

Times have changed.

It’s more important than ever to stand out online and succeed in this fast-paced virtual world. There are plenty of things that you can do to improve your business yourself, but consulting with a digital marketing specialist is your best bet.

What to Look for in a Digital Marketing Specialist

Design Skills
There are a lot of factors that go into your businesses’ marketing campaigns. Our online advertising has to look professional, provide necessary information, and actually function.

Many businesses underestimate the importance of quality web design. If your website has one broken link and a customer finds out, you can almost guarantee that you will lose their business. Even if everything does work, if your website feels too slow for the user, they will leave. Wholly 40% of consumers will leave a web page if it fails to load after only three seconds. Three seconds, that’s all it takes.

Search Engine Optimization Services
The marketing specialist who you’re going to be working with should be knowledgeable on SEO and know how to incorporate it into various marketing campaigns. Search is a major part of online interaction nowadays. More than 80% of all Internet users are using search engines.

The digital marketing consultant who you decide on should know more than just SEO keyword stuffing. They should know how to affect mobile searches, content marketing, social media SEO, and much more.

Always Growing and Improving
Because the Internet is always changing — see 1990s CNN — it’s important for digital marketing specialists to stay up to speed and even ahead of the game. We never know when new versions of marketing services like SEO, social media, or even email will be implemented into the digital world — so it’s essential we plan ahead and always leave room to grow.

Consult with digital marketing professionals today if you need any help improving your digital marketing strategy.

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