Technology has revolutionized how our businesses advertise. The competition between organizations has now not only reached a global level but a virtual level as well. There are millions of companies and billions of web pages out there — so standing out online is tougher than ever.
If your company is not online, there is a good chance you won’t even have that company soon. It’s imperative for businesses to be online and have a successful online presence. Here are some tips that can help improve your digital marketing:
Professional Web Design
Having an unskilled intern design your entire website is never a good idea. This isn’t something that you should just glance at and then ignore. Having a website gives your company an image, and if that image is negative or unprofessional, your whole organization will suffer from it.
While it’s important for your website to be aesthetically pleasing, it’s just as important to have a functioning site. Wholly 40% of consumers will abandon a web page completely if it takes more than three seconds to load. If you’re unaware of how to improve your site’s functionality, consult the pros.
To have your company stand out, hiring a web design firm to focus on your mobile site can be great for business. Roughly 46% of all mobile users report having difficult interactions with mobile web pages and 44% admit that navigating these sites was difficult. A web designer can ensure your page is both mobile-friendly and functional (and make sure it looks professional).
Search Engine Optimization
Along with email, searching is the number one activity online users take part in. Search engines now influence more than 88% of all business-purchasing decisions. Consulting with a professional marketing company that offers SEO services can help you get ahead of the competition and rank higher on a search engine results page (SERP).
Because there are billions of web pages and only 10 or so listings on a results page — and only the top three get the most traffic — the competition in the SEO world is extremely tough. That’s why it’s important to use SEO services and give your company a chance at competing.
Using content marketing for your SEO campaign can increase your rankings and improve your business. People want to have access to quality, original, and engaging content. Rather than just typing business keywords into a nonsense page just to boost your ranking, actually spending some time and producing high-quality content can result in a much more profitable gain.
Having a good website and strong SEO strategy is a great start, but you can always do more to improve your online presence. Your social media accounts are a reflection of your business just as much as your official website is. If you are not active on social media, your target audience will assume that your company is lazy and might not offer the best product or service. Stay active on all your social media accounts by posting relevant information, links to your SEO content, and anything else that can benefit your target audience.
Being active on your social media accounts is one thing, but engaging with your target audience on there can make your brand stand out even more. Simple things like responding to a customer’s question, saying thank you, or just conversing with your target audience can shine a wonderful light on your organization.
There are so many things that you can do to improve your company’s digital marketing strategy. But working with professional web designers, consulting with an SEO service provider, and improving your social media are three great places to start.