Panda: To the majority of people, this is the name of a huge, cuddly-looking black and white teddy bear.
To SEO companies and digital marketing firms, it’s the name of a Google algorithm update. And it’s typically not a name that’s welcomed with open arms.
So what exactly is this mysterious Panda update, and why does it matter?
First off, it’s important to know that Panda isn’t the only algorithm update that Google releases. Penguin is the name of another major update, and these two are considered the primary updates that are anticipated/dreaded in the search engine optimization industry each year.
The intent behind both updates is pure, especially since search engines influence an estimated 88% of business purchase decisions and at least 80% of all internet users go on search engines to find websites. But in reality, the updates — which aren’t announced in advance and are kept very secretive — often end up hurting businesses more than they help.
The question now is, how can you survive these updates without spending a fortune on your search engine optimization plan? Since Panda is the most recent update, let’s take a quick look at how to survive that one:
The most important thing to keep in mind is that all of these factors need to be a constant part of your search engine optimization strategy — not just for a few weeks, but as long as you’re working on SEO.