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Health-Ade Kombucha Makes Fan & Fuel the Choice for Strategy, Digital and Retail Experience

April 11, 2019 – Carlsbad, CA

The Fan & Fuel team is thrilled to welcome our newest client, Health-Ade Kombucha!

Founded in 2012 by a husband and wife and a close friend, this local California company produces great tasting, high-quality kombucha to support people on their journey to their healthiest, happiest life. From its humble beginning being sold at farmers market stalls.
Health-Ade has grown quickly and they now bottle 120,000 bottles of kombucha every single day and brew 60,000 jars every week. Health-Ade has even gained a celebrity following, showing up in the refrigerators of Bella Hadid, Kylie Jenner, and Cameron Diaz.

The company has recently expanded its eCommerce reach to be available nationwide and can be found in Walgreens, CVS, Whole Foods, Costco, Safeway, and a range of other big-name retailers. Health-Ade’s success has attracted the attention of investors as well, securing a large investment from Coca-Cola’s Venturing & Emerging Brands (VEB) unit.

Through all this impressive growth, Health-Ade remains committed to real food, brewing only high-quality small-batch kombucha. Their kombucha is certified USDA organic, as well as certified vegan, gluten-free, non-GMO, and raw. The company also maintains a strong commitment to environmental sustainability and community giving. Health-Ade’s most popular flavors include Pink Lady Apple, Ginger-Lemon, Grapefruit, and Blood Orange-Carrot-Ginger.

We at Fan & Fuel are excited to help Health-Ade continue to bring healthy, great-tasting kombucha to new markets. To this end, we created an aggressive on- and off-site SEO campaign strategy to increase their organic traffic and help them rank on the top page for Google searches for “kombucha.” We also did a complete overhaul of their Shopify eCommerce platform, improving everything from their front-facing retail pages to their back-end mobile optimization. With these improvements, Health-Ade’s customer web experience now matches their mission of high quality.

Fan & Fuel Digital Marketing Group is an award-winning brand experience and digital strategy agency specializing in UX/UI design, website and eCommerce development, product design, and digital marketing.

Fan & Fuel creates stimulating visuals and high-end functioning websites with the goal of converting users to client’s objectives. We pride ourselves on the holistic approach of our system, which packages together our most powerful strategies. Through our unique system, our clients experience growth through branding, site enhancements and lead generation strategies.

Fan & Fuel was nominated as a finalist for the prestigious 2017 Blades Award by Miva Merchant for Best Small Business Website.

Categories: News

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