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Future of Search: SEO Trends We Can Expect to See in 2018

digital marketing specialistSearch engines like Google and Yahoo are now including up to approximately 88% of all business purchasing decisions. Because of the weight that search carries in today’s digital world, SEO services are an essential aspect of success. Don’t forget: search engine optimization (SEO) is just as important as any digital strategy when it comes to the business marketplace.

It’s important to understand the past and present when it comes to SEO, but it’s just as important to get an idea of what’s to come in the future. Here are some expected trends that you should keep in mind as you shape your SEO strategy for the future.

Artificial Intelligence Will Play a Much Larger Role
Artificial intelligence (AI) has become one of the most popular topics to talk about in tech circles. Though we probably won’t see any Terminator-like technology for a while, it’s so surprise that AI will play a much bigger role in SEO and the digital world over the next few years. AI will make search much more personal than ever before and the entire SEO services industry will likely change as a result.

Stronger focus on the user experience
Content has been king for a while, but it’s not just about the content anymore. It’s about making sure the online user reads, engages with, and enjoys the content. To balance quality content with actual interactions, SEO marketers will likely focus much more on keeping users entertained and happy while on various pages. Speed, design, functionality are all important factors of a successful website, but they will be even more important in the future. The average online user actually leaves a website if the page doesn’t load within three seconds.

Voice Search Will Play More of a Role
More and more tech users are now accessing the Internet via spoken commands. A few years ago only a handful of people were asking Siri about the weather and scheduling conflicts, but that will soon change. We can expect to be hearing a lot more specific searches when we’re out in public. Voice commands will likely be a large part of newer SEO services.

The Internet surely isn’t slowing down, and neither is the SEO industry. If you want to stay up-to-date on all the SEO trends, or could just use some search engine marketing consulting, contact Fan and Fuel today.

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