Fan & Fuel develops a mobile site to leverage the SEO impact for Lemongrass

JUNE 15, 2015 – CARLSBAD, CA

Mobile devices are getting larger. With a such big screens now in hand it means more and more and people are visiting their favorite websites while on the go. The iPhone 6 plus and Samsung’s Note 4 were major hits when they were released in the fall of 2014, so much so that their owners created a nice little spike in Google traffic from mobile devices. This increase in mobile traffic had a ripple effect that was felt along the digital marketing landscape. Google’s recent algorithm update made it quite clear that ongoing SEO & Digital Marketing strategies would now require a mobile friendly site. To achieve this it would require responsive development or separate mobile site version.

Since 2011 we have been the brand & digital agency of record for Lemongrass Salon & Spa. Over the years we have done many projects, including the most recent website redesign, Lemongrass 3.0 if you will. With it we also designed and developed their first mobile website version. Since the launch of the mobile website n Lemongrass has had a 33% increase of page sessions and an 81% increase with the time users spend on the site. The one place that we would want a significant decrease is the bounce rate, which fell by nearly 20%. To learn more about this project please visit the Lemongrass case study.

ABOUT FAN & FUEL
Fan & Fuel Digital Marketing Group is an award-winning, full-service, branding design agency specializing in printed collateral, web design, web development, product design and online marketing. It specializes in creating stimulating visuals and high-end functioning website development with the goal of converting users to objectives. We pride ourselves on staying informed of the latest trends and techniques in order to keep our clients in pace with their customers and their competition. Our clients range in size and industries and include GMC Inc. – North & South America, Tee Compressed, American Tumbler Drinkware, Maggio Capital, IVD Research, D Street Bar & Grill, Cravory Cookies, and Magician Kevin Viner. More information is available at www.fanandfuel.com.

For more information about Fan & Fuel Digital Marketing Group, or this project, please call the Fuel Team at 760.544.6084.