Home Decorating Company has been nominated for the prestigious 2017 Blades Award for Best Small Business Website. Home Decorating Company’s ecommerce store, which was completely redesigned by Fan and Fuel in 2016, received one of four finalist nominations. The winner will be announced on March 9, 2017 during MivaCon 2017, an annual conference hosted by the Miva Merchant ecommerce platform.

Home Decorating Company offers a huge range of luxury bedding collections and home décor. They first approached Fan and Fuel in January 2016 for a full ecommerce redesign and custom coding of their new Miva 9 store. Working closely with Home Decorating Company to understand their unique market niche, Fan and Fuel’s creative team transformed the website into a visually stunning, easy-to-navigate site that maximizes the user experience and seamlessly boosts conversions. After the initial re-design was complete, the project was expanded to include the complete rebranding of the company and the introduction of a new Home Decorating Company logo. The award-nominated website, inspired by Home Decorating Company’s vision and driven by Fan and Fuel’s design direction and final production, was launched in August 2016.

Yankee Retail Company is thrilled to share the Blade’s Award Nomination with Fan & Fuel,” says Wendy Potts, CEO of Yankee Retail Company – Home Decorating Company. “Fan & Fuel has been vital in transforming HomeDecoratingCompany.com into a sleek and clean website with great graphic style and user-friendly functionality for its shoppers.

Our goal at Fan and Fuel is to make web design and digital marketing less intimidating and more enjoyable,” says Matt Harding, founder and Creative Director of Fan and Fuel. “The owners at the Home Decorating Company provided us with feedback regarding their existing online retail and from there, we created a new framework that supports all of their product and gives a refreshed user experience. We gave each page layout individual attention to create brand story lines, and we streamlined the user flow so that all of Home Decorating Company’s product is highlighted and promoted. The new site gives customers the ability to view multiple product options and quickly add product to their cart as they become more educated on all of the bedding options.

Based out of San Diego, CA, Miva Merchant provides total ecommerce solutions for businesses of all sizes and focuses on store security, flexible custom architecture, and sustainable business growth. Since its launch in 1997, Miva Merchant has grown to become one of the leading ecommerce solutions around, used by 1 million online businesses.

For 17 years, Miva Merchant has also held MivaCon, an annual ecommerce conference dedicated to community-building and knowledge-sharing among industry experts, B2B and B2C storeowners, and web designers and developers. The Blades Awards form a central part of the conference each year, highlighting outstanding ecommerce sites that use the Miva Merchant ecommerce platform. The Blades Best Small Business Website Award recognizes sites that offer high-end shopping experiences and custom site design that can handle large volume business. MivaCon 2017 will be held on March 8 – 10, 2017 at the Hyatt Regency La Jolla in San Diego, California.