Owning a small business is hard, really hard. You essentially have to do 50 people’s jobs at once. At least during your company’s infancy, you probably have to handle all the finances, the payroll, the maintenance, the production, distribution, the product and service itself, advertising, and much more.
And in 2016 there’s a relatively new phenomenon that small business owners can add to the list: digital marketing.
Digital marketing — if you aren’t properly trained — can seem like a completely foreign language. You have to worry about HTML coding, SEO, and a whole bunch of acronyms that can cause your stress level to go through the roof.
Luckily, there are solutions out there for you.
What Digital Marketing Services Are Available Today?
Ecommerce makes more than $1.2 million every 30 seconds. It’s a massive industry that didn’t even exist a few decades ago. Now, companies and professionals dedicate their entire careers to figuring out this new industry and learning how to transition offline companies to the online world.
That’s where digital marketing services come in.
Web Design Firms
Working with an experienced web design firm will enable your website to not only stand out from the crowd, but actually function properly. Too many people put too much emphasis on aesthetics when it comes to web design and not on functionality. That’s a major problem. Wholly 40% of people will leave a web page if it takes more than three seconds to load. That’s it — three seconds. Professional web design firms can ensure that doesn’t happen to your page.
Search engine marketing, another industry that was nonexistent a few decades ago, is changing the way businesses use the Internet. Google, Yahoo, and other search engines now influence just under 90% — 88% to be precise — of all business purchasing decision. There are new rules and new ways to improve your search rankings that come out seemingly every month nowadays, so it’s important to work with companies that know what they’re doing. They can provide your company with a strategic SEO plan and improve your entire online marketing campaign.