Creative Brief Company Name Email Please describe the primary objective for this website: Is there a specific message you wish to convey to your audience with this project? What problems must the site solve, if any? Who are your major competitors, and how does your company differentiate itself? What are the key reasons why customers choose your company? Who is your target audience? What do you feel are the three most important needs of your target audience as it relates to your business? How should the user perceive your new site? (i.e. conservative, progressive, friendly, formal, casual, serious, energetic, professional, etc.) Is this different than your current image? Describe any visual elements, color schemes or font styles that can be utilized List any websites that you find compelling. What do you find most interesting about them? Δ
