Hey, we're Fan & Fuel.

Born From Design. Perfected Through 25+ Years Experience.

London WordPress Web Designer Developer Lewis Edward

It all began with a passion for design and manufacturing our own skateboards. Over this time, we learned what is involved with the full eco-system for online success. This led to us helping others in the digital world.

We've now spent more than two decades designing and optimizing online retail experiences that drive results.

Matt, the Founder and Creative Director at FAN & FUEL, works directly with clients. Elise, our senior account manager, makes sure that all projects stay on track.

Our goal is to create Shopify and WordPress websites that combine thoughtful user journeys, creative design, and advanced development techniques, delivering enterprise-level results.

FAN & FUEL takes pride in building long-term relationships with clients, supporting you every step of the way to build, manage, and grow your websites. As your dedicated partner, you can rely on us to deliver projects and ongoing support on time, on budget, and with a pragmatic, results-driven approach.

If you think we’d be a good fit for your project, we'd love to hear from you.

Selected Client List - 2018/2026

BEAUTY + COSMETICS

Doctor's Wife
Rootflage
RAW ELEMENTS

HEALTH + WELLNESS

Lovebug Probiotics
Wellvyl
THE POWER HERBS
Lemongrass
BIORAY
Aloe Cadabra
Aurum

HOME FURNISHINGS

Eiklor Flames
Home Decorating Company
Window Visions
Table Legs
iTOUCHLESS

PET CARE

T-Rex Products
EQUINEW
Fido Health
EZwhelp

SPORT + SPORTING GOODS

BEN HOGAN GOLF CLUBS
Eliel Cycling
Eminent Cycles
Formula 100
GUP Industries
Iliac Golf
Patriot Martial Arts
NC Battalion Soccer Club
RINSEKIT
San Diego Legion MLR
Seven MX
TASCO
Today's Martial Arts
Wattie Ink
Abec 11 Wheels
Kane Garden
Knight & Carver
Seshday

FASHION + APPAREL

Back to Cali
Bonfire Outerwear
ScotteVest
SLVDR Apparel
Sessions
Cotton Links, CL + CA
Coveline Swimwear
Gigi Pip
Hempy's
La Isla Swimwear
Leisure Nut
Letzgettwisted
NEFF HEADWEAR
Nikita Apparel
SHAKA KAI
Don't Eat the Homies
Sauvage Swimwear
SPY OPTICS
Elizabeth Cotton

SOFTWARE + TECHNOLOGY

Hydro-Check
Klybourne
myHAVEN
NORTEK SECURITY & CONTROL
UTI Technology
Encinitas Labs

CONSUMER PACKAGED GOODS

Behave
Biena Snacks
Chareau
FEEL GOOD FOODS
FLY BY JING
Flying Embers
HVG Company
Kin Euphorics
Nomadica
YOLO Gum

ELECTRONICS + HARDWARE

AUDIO ART CABLE
DPI Direct
Speaqua Sound Company

AUTOMOTIVE

Cal West Auto
Star Motors
RACCAR
Encinitas Auto
MAXIMA OILS

NON-PROFIT

SAN DIEGO BBB
Somali Family Service
Giving Good

BANKING + FINANCE

Maggio Capital
Sterling Home Loans
Linkpay

ENTERTAINMENT + GAMING

KEVIN VINER
Eric Blehm
Viz Art
CJs Woodart

FOOD + BEVERAGE

Aloha Acai Bowls
Cravory Cookies
FUL Foods
GIGANTIC
HALFDAY ICED TEA
HEALTH-ADE
Oy Chamoy!
Sauz
SEVEN TEAS
Simple Food Ventures
South Forty Snacks
Szent
United Harvest
Wide Brands
Montesquieu
LavaCrunch
Garlic Gold

B2B + PROFESSIONAL SERVICES

Aloe Zebra
Branded Area
Burtech Pipeline
Callan Swim School
Corvus Janitorial
Eiger Diagnostics
GMC Deepwater
Gumas
Help Grandma
IVD Research
Nakoa
New LIfe Diagnostics
SAFEPATH
Skip the Bookstore
STIPP LAW FIRM
Tee Compressed
Estey & Bomberger
HGW Architects
Allison Davis
Ball-Nouges Studio
Display Works
KIDDIE CORP
True North
Good Source
Krietchman HEALTH

RESTAURANTS + HOSPITALITY

DSRT SURF Resort
VISIT CARLSBAD
D Street Bar & Grill
Craft Pizza
Lofty Coffee
Surf Brothers
Ciros Pizzeria
Burman Coffee

RETAIL + ECOMMERCE

Current USA
Pop Local
Venty Fan
Fire & Mud Studios
Inuk Bags
Jimaworks
Landmark Surf
Made in California
Miller Cat / Cat Shield
Molecule
Mountain Sports Distribution
My Spiritual Ritual
Off the Vault
Ours Heritage
Fit Pantry
RYNO POWER
SD Trading Company
SUN DIEGO BOARDSHOPS
TOP SPINNER
Inkshot
TLC Ranch
Urbane
Wooden Tracks
BUMBLERIDE
Pablo Chorizo
Boa Strap

Core Values

We value clients.

That's why at our core we are responsive, timely and we listen. Come partner with us!

01 Connection

You can easily get in touch with us and we reply fast. Even if it's simply an acknowledgement that we've seen your message and are working on it, we will not leave you wondering what's happening. We connect through our CRM Basecamp, Microsoft Teams, Slack channels and WhatsApp groups so you feel we are reachable.

02 Reliability

No matter what is being asked of us, we are problem solvers we will always find a way to get the job done. With our network of experts we are reliable and stand by our work.

03 Transparency

We are committed to transparency and integrity when it comes to our rates, ensuring there are no hidden fees or unexpected costs. We provide a detailed cost breakdown that outlines every aspect of the work involved, enabling clients to budget accurately. When it comes to ongoing support, we log the time invested in each task. This dedication to openness not only fosters trust but also enables clients to plan effectively.

Testimonials

Matt and Elise were extremely professional, very knowledgeable, and designed us a beautiful website. As a small grassroots nonprofit, we greatly appreciate that the services we received were reasonably priced and were a great value. We have already received a lot of compliments on our site and we look forward to continuing to work with Fan & Fuel.

Somali Family Service

Elise and the team at Fan & Fuel are a pleasure to work with. They're timely and responsive with projects/questions, and communicating expectations. We have a headless shopify site (built by a previous agency), and Fan & Fuel have been integral in navigating the challenges of this type of site, making site improvements and updates. Thanks team!

Health-Ade Kombucha

Fan and Fuel has been prompt in responding to support tickets and in implementing work necessary to improve store function. They are flexible and easy to work with.

Power Herbs

The Fan & Fuel team is fantastic. My digital marketing wasn't producing leads and my website needed a lot of tinkering. I wanted to find a local digital marketing and website design company that could help me turn things around and was delighted to find Fan & Fuel. I was highly impressed with their website design and branding, and was impressed to see how many highly esteemed businesses that were utilizing their services for digital marketing.

I spoke with the owner, Matt Harding, and was instantly put at ease. He was professional, knowledgeable and formed a game plan that fit within my budget, while also providing all of the necessary tools to grow my online presence and most importantly, secure leads.

It's now been over a year and I couldn't be happier with the progress. The SEO (link building, blogging, indexing, keywords, etc) has increased my rankings substantially and my website looks and functions much better than before. I'm getting more and more leads as time passes and couldn't be more grateful to Matt, Laura and Moe!

Stipp Law Firm

The team at Fan & Fuel has been incredible across all aspects of web development. They’ve truly operated as an extension of the Sauz team. Everything is completed quickly and seamlessly, and they consistently bring proactive suggestions to the table. Their professionalism, reliability, and genuine commitment to our success make them an invaluable partner. We highly recommend them to anyone looking for exceptional web development support!

SAUZ

Elise, Matt, and the whole Fan & Fuel crew are amazing to work with, super responsive, and all around great developers! We have a headless site that was a major headache to deal with, but they were able to jump in and start making updates right away. They were super patient with us and truly made the lives of our marketing team easier. Highly recommend working with them!

Wilde Protein Snacks

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