digital marketing specialistProfessional web design is key to running any successful personal or business website. And when it comes to web design ideas, there are always new trends that impact the digital marketplace.

If you really want to ensure that your website is of the highest quality, you should consult with a professional digital marketing specialist. Of course, it’s also a good idea to increase your own knowledge of the latest web and graphic design trends. So in addition to working with digital marketing specialists, you should be aware of some of these high impact web design trends.

As we close out 2017, here are some expected trends that will likely stick around in the year to come.

Layouts that focus much more on the content
According to Inspired Magazine, a website has only 10 seconds to make an impression on a user and inform them about what they will get out of visiting that particular page. If the content is buried underneath image clutter, obtrusive modal windows, and pointless background features, a user will likely leave before he or she can find what they were looking for.

“The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading,” said Hermann Zapf, famous German type designer.

The evolution of grid layouts
In the last few years, grid-based layouts have become the standard in web design. And, as in so many aspects of design, when one type of style becomes ubiquitous, cutting edge designers revolt. As such, more and more graphic designers and digital marketing specialists are experimenting with alternatives to the classic grid layout. We’re already seeing more of these experimental layouts pop up in 2017, and we expect that trend to continue.

Focus on mobile compatibility
It’s crazy to think about, but laptops and even iPads are essentially devices of the past. Sure, there are still plenty of people who constantly use iPads and laptops, and maybe one or two people still using desktop computers as their primary personal device, but the majority of Internet users are almost exclusively using their smartphones for web browsing (at least, outside of work). We know that roughly 62% of all companies that designed a website specifically for mobile use increased their sales, and responsive design has been a basic reality of web design trends for many years.

However, mobile devices are reshaping the Internet in other ways. The popularity of apps like Instagram have changed the way graphic designers prepare photos for the web, with more designers choosing photos that evoke popular Instagram filters. Likewise, concepts like infinite scroll are more important with each passing year.

No more menu bars
It seems like the majority of websites will start to look like iPhone screens over the next few months. Users aren’t as reliant on scroll bars, hamburger menus, and pop up menus like they used to be. As such, designers can get a little more creative with a page’s layout. In fact, many digital marketing gurus now recommend ditching the menu altogether in favor of a more intuitive design.

Much more split screens
Split screen view is making a big comeback as well this year. This is an aesthetically pleasing trend that we can expect to see a lot more of in the near future. Whether it’s two sections staked as consecutive blocks or two side panel navigation screens, split screen design is becoming quite popular.

Be sure to keep an eye out for any new digital trends that emerge before the year’s end. A business website doesn’t necessarily have to be on the cutting edge to convert leads, but you do need to keep your overall design current with emerging trends. If you’re in need of a professional digital marketing specialist to revamp your company’s web presence, contact Fan and Fuel.