The 5 Foundations of Digital Marketing for E-Commerce Companies
E-commerce is both huge and essential in today’s market. Since online sales generate $1.2 million every 30 seconds, more and more businesses are moving online. To keep up in in this growing marketplace, you need to have innovative marketing strategies, and while executing just one strategy is better than doing nothing, it is not enough. Here are some of the cornerstone digital marketing services that can take your e-commerce company to new heights.
- Search Engine Optimization
Running an SEO campaign is one of, if not the, best ways to generate inbound leads. Getting to the top of Google’s search results on certain keywords will give you immense visibility and implicit trust. Using content marketing to drive traffic, you will get more organic interest in your brand than you would if doing anything else. Though SEO is essential, it is not usually enough by itself.
- Mobile Compatibility
Every year more people are browsing the web and making purchases with mobile devices. If you don’t have a website that is friendly to mobile users, you will miss out on massive sales opportunities.
- Modern Website Design
Even if you have a mobile-friendly site, however, it doesn’t mean that people will trust it. In order to sell your product, you need to have a professional looking and functioning website that is simple, clean, and aesthetic.
- Social Media Marketing
As time goes on, every one of us gets more immersed in the murky world of social media. With users spending significant amounts of their time on social media platforms, you cannot miss the opportunity to captivate their attention. Well placed ads can create self-propelled demand in the form of likes and shares.
- Data Analytics
What is a well placed ad? You are going to need to know exactly who your potential customers are in order to figure out how to captivate them with your advertising efforts. From there, you need strong data to understand how to optimize your conversion funnel. Luckily, digital marketing companies can access metadata from social media sites, market research, and website analytics that will indicate to you the exact demographic you should target and how to convert them into customers. This is easier than ever, thanks to the sheer amount of data stored on the internet.
All of these strategies build on each other to form an unstoppable digital marketing campaign that could send your company spiraling upwards toward sweet success. Digital marketing companies can help you orchestrate this success. If you are in need of these services, contact us today.