1. The Menu Button
    This simple aesthetic choice can actually make or break a mobile site for some users. Having an accessible menu button makes navigating your site’s categories much easier, allowing potential customers to spend more time looking through your products. You don’t even need to use the word ‘menu’. Simple graphic design techniques, like three parallel horizontal lines, have become popular menu symbols. Just as important is the usability of the menu. Mobile users don’t want to scroll through 20 different categories to find ‘shoes’. Simplify your site for more fluid use.
  2. Search Easily
    You’re going to be tempted to hide the search bar so you can display more information about your products, but don’t! Mobile users, more often than not, know exactly what they’re looking for on your site. Not being able to find the search bar is ironically the one thing they cannot search for on your site. Having an accessible and effective on-site search engine can stop customers from leaving your page.
  3. Minimize Ads
    Do you like ads? Do you want a big pop-up trying to convince you to buy something you didn’t come to the site to buy? Nobody does. It’s understandable to put ads on your page; in fact, it’s almost necessary. Instead of plastering pesky pop-ups all over, try to place ads in places mobile users (and desktop users) can overlook. Many customers will get annoyed and go to a different website if they’re bombarded by ads. Use your online real estate wisely.

There are many other ways to make your mobile site stand out from the rest. In order to ensure no potential purchase are lost to having an ugly or ineffective mobile site, always think of customer experience. What would cause you to leave a mobile website? For a deeper understanding of this and many other issues, digital marketing firms are an excellent resource.