June 2016 / 3 posts found

Looking for a Digital Marketing Pro? Here are 3 Things to Look For

digital marketing specialistIt’s amazing to see how far we have come over the last 100, 20, or even five years. Ecommerce — buying and selling via the Internet — now generates more than $1.2 million every second. That’s $72 million every minute coming from a network that didn’t even exist a few decades ago.

Times have changed.

It’s more important than ever to stand out online and succeed in this fast-paced virtual world. There are plenty of things that you can do to improve your business yourself, but consulting with a digital marketing specialist is your best bet.

What to Look for in a Digital Marketing Specialist

Design Skills
There are a lot of factors that go into your businesses’ marketing campaigns. Our online advertising has to look professional, provide necessary information, and actually function.

Many businesses underestimate the importance of quality web design. If your website has one broken link and a customer finds out, you can almost guarantee that you will lose their business. Even if everything does work, if your website feels too slow for the user, they will leave. Wholly 40% of consumers will leave a web page if it fails to load after only three seconds. Three seconds, that’s all it takes.

Search Engine Optimization Services
The marketing specialist who you’re going to be working with should be knowledgeable on SEO and know how to incorporate it into various marketing campaigns. Search is a major part of online interaction nowadays. More than 80% of all Internet users are using search engines.

The digital marketing consultant who you decide on should know more than just SEO keyword stuffing. They should know how to affect mobile searches, content marketing, social media SEO, and much more.

Always Growing and Improving
Because the Internet is always changing — see 1990s CNN — it’s important for digital marketing specialists to stay up to speed and even ahead of the game. We never know when new versions of marketing services like SEO, social media, or even email will be implemented into the digital world — so it’s essential we plan ahead and always leave room to grow.

Consult with digital marketing professionals today if you need any help improving your digital marketing strategy.

Want to Improve Your SEO Strategy? These 3 Tips Can Help!

seo for mobile devicesThe term, “Search engine optimization” should now be in the lexicon of every business in the world. Without SEO, your company doesn’t stand a chance in the competitive virtual world that is the Internet. You have to make sure you’re focusing enough time, energy, and resources on SEO so you can maximize your profit and improve your business.

There are many SEO strategies that are all important for business. Here are a few that should help you:

Content Marketing
As the (new) age-old expression goes, “content is king.” People don’t want to see boring nonsense stuffed into their newsfeed and on the web pages they visit. They want to actually benefit from what they found. If you can write quality and engaging content while implementing that into your SEO campaign, your business will be much better off.

If you’re a dentist, for example, your SEO content should be a little more substantial than just a few dentistry keywords jammed next to each other. However, if you write something that tells a story, entertains, informs, or engages with your target audience, you will have a much better chance of succeeding online.

SEO for Mobile Devices
Just about every functioning company is online and a high percentage of them are using SEO. That being said, there are so many companies that do not have SEO for mobile devices or even mobile web pages at all. More than half — 52% — of consumers are less likely to shop with a company that has a bad mobile site.

Having a strong mobile online presence is more important than ever. Wholly 62% of businesses that have designed a website for mobile use have seen an increase in sales. Consumers are on their phones more than ever before, so it’s important to be accessible. Approximately 70% of all mobile searches lead to an online action within one hour.

Local SEO
National and international SEO campaigns work well depending on your business, but a local SEO strategy is what your company needs to stand out against area competitors. You don’t want consumers to decide where to take their business bases on proximity. You might have the best shoe store in town, but if you aren’t advertising correctly and ranking high on those search engine results pages, people are going to take their business to closer stores and places they found online. Reaching your local audience with your SEO campaign can help ensure your target audience is aware of your business.

Improve your SEO marketing by writing compelling content, implementing SEO for mobile devices, and having quality local SEO campaigns.

Improve Your Online Presence With These 3 Tips!

seo service

Technology has revolutionized how our businesses advertise. The competition between organizations has now not only reached a global level but a virtual level as well. There are millions of companies and billions of web pages out there — so standing out online is tougher than ever.

If your company is not online, there is a good chance you won’t even have that company soon. It’s imperative for businesses to be online and have a successful online presence. Here are some tips that can help improve your digital marketing:

Professional Web Design
Having an unskilled intern design your entire website is never a good idea. This isn’t something that you should just glance at and then ignore. Having a website gives your company an image, and if that image is negative or unprofessional, your whole organization will suffer from it.

While it’s important for your website to be aesthetically pleasing, it’s just as important to have a functioning site. Wholly 40% of consumers will abandon a web page completely if it takes more than three seconds to load. If you’re unaware of how to improve your site’s functionality, consult the pros.

Pro Tip:
To have your company stand out, hiring a web design firm to focus on your mobile site can be great for business. Roughly 46% of all mobile users report having difficult interactions with mobile web pages and 44% admit that navigating these sites was difficult. A web designer can ensure your page is both mobile-friendly and functional (and make sure it looks professional).

Search Engine Optimization
Along with email, searching is the number one activity online users take part in. Search engines now influence more than 88% of all business-purchasing decisions. Consulting with a professional marketing company that offers SEO services can help you get ahead of the competition and rank higher on a search engine results page (SERP).

Because there are billions of web pages and only 10 or so listings on a results page — and only the top three get the most traffic — the competition in the SEO world is extremely tough. That’s why it’s important to use SEO services and give your company a chance at competing.

Pro Tip:
Using content marketing for your SEO campaign can increase your rankings and improve your business. People want to have access to quality, original, and engaging content. Rather than just typing business keywords into a nonsense page just to boost your ranking, actually spending some time and producing high-quality content can result in a much more profitable gain.

Social Media
Having a good website and strong SEO strategy is a great start, but you can always do more to improve your online presence. Your social media accounts are a reflection of your business just as much as your official website is. If you are not active on social media, your target audience will assume that your company is lazy and might not offer the best product or service. Stay active on all your social media accounts by posting relevant information, links to your SEO content, and anything else that can benefit your target audience.

Pro Tip:
Being active on your social media accounts is one thing, but engaging with your target audience on there can make your brand stand out even more. Simple things like responding to a customer’s question, saying thank you, or just conversing with your target audience can shine a wonderful light on your organization.

There are so many things that you can do to improve your company’s digital marketing strategy. But working with professional web designers, consulting with an SEO service provider, and improving your social media are three great places to start.