It goes without saying that without a solid SEO strategy in place, you are missing out on potential opportunities. The online marketplace is highly competitive and ever-evolving. Do you know what it takes to be relevant, to be searched for, and how to move your prospective audience to your site? FAN & FUEL understands the digital landscape and within this complex eco-system SEO is a core component. Driving organic traffic can be your highest ROI, with the greatest audience engagement, and the highest conversions. Simply put, ranking high on search results can equal higher revenues.
Search engines like Google and Bing are now influencing up to 88% of business purchase decisions. Further, over 80% of internet users are typing search phrases into search engines, and they will either find you, or your competitor.
If the hope for your website is to be found within the first couple of pages of search engines, particularly Google, they need help in understanding what your company offers. SEO that’s properly injected into your website’s DNA can help showcase your business on search engines in the best possible light.
FAN & FUEL believes solid SEO starts with the fundamentals. First and foremost, it's about the user experience, how they interact with the site, navigate and ultimately feel trust to move forward with an action.
Great content + SEO = winning strategy. Whether your site is eCommerce or you are offering a service, it is crucial to have well written content. Your landing pages, blog posts, and articles should be written to establish you as the authority in your space. Great content, with media, such as images, videos, infographics, etc., are being sought by your audience online. With proper on-site SEO and off-site syndication, you can generate strong signals, picked up by Google and other search engines, to generate traffic and site authority.
We start with an SEO Audit, Competitor Analysis, and Keyword Analysis to understand the gaps and opportunities. Our audit will uncover issues and errors that can affect crawlability and page speed. We look at your top competitors to understand what they’re doing right, strategies we can leverage, and areas that we can exploit. The keyword analysis identifies search terms with search volume and competition levels.
Your website should be built on a solid platform, to ensure page speed, reliability, and SEO-friendliness. Whether its WordPress for non-eCommerce sites or Shopify to sell online products, these are great foundations to build on. It is also imperative that your site is not affected by server errors, crawlability issues, and other problems that would hinder users and search engines from navigating your site.
In order to help your pages rank better, on-site SEO is important. Effective on-page SEO begins with having the right site structure. This lays the SEO groundwork, like walls in a building, as your keywords, focused content, and other elements are strategically structured. A proper site structure, with optimized internal links, improves crawlability. Other on-page SEO include optimizing elements such as meta tags, page URL, H1, sub-headings, mixed media, and more.
With great on-site content, that has been properly optimized and internally linked, it is crucial to syndicate and promote throughout the digital landscape. Backlinking is another high priority rank factor, that not only helps in growing organic traffic, but also establishes your brand as an authority, and can build trust. FAN & FUEL accomplishes this through guest blog outreach, article syndication, directory submission, social sharing, and other off-site channels.
An expanding and evolving business could necessitate strategic changes. As your partner, I stand alongside you throughout the journey. If you want to integrate new customized features, my prompt services can get the new features working seamlessly. Adversely, when you want to fix any problems that arise, I can quickly troubleshoot to minimize downtimes.
As partners, it is a collaborative goal to bring visibility to your brand, making you distinctive, while driving growth. I will lead your business to accomplish this by:
Over the years, I have worked with many leading brands such as Neff, Seven MX, Eliel Cycling, Nikita Clothing and Health-Ade. So, let’s partner to take your brand into the future. Let my expertise complement your vision to take your brand places.
FAN & FUEL strategically identified each unique webpage and mapped targeted keywords to each of their specific practice areas.Check out my work