Audio Art Cable

Audio Art Cable was formed and launched its website in March of 2005. Originally I was contracted to provide site updates and maintenance on WooCommerce. In the last 6 months, our focus shifted, and we decided to build out an entirely new website. With a restructured navigation, product pages with new images and a custom-built side bar filter, we have enhanced the site to match the quality of the cables Audio Art Cables offers.

Since we launched the site in November of 2019, Audio Art Cable retains my services as his site maintenance partner and digital marketing expert. We send out 1-2 email pieces per month that include sales and authority insight in the cable industry. Fan & Fuel also manages PPC efforts as it is necessary to always increase the pool of visibility of web presence.

I look forward to continuing to work with Audio Art Cable and the owner, Rob Fritz who feels the same,

“Being a local company, I could actually meet with was a plus, so I got in touch. After a few phone conversations with founder Matt Harding, I was impressed with his personal approach — friendly, and practical, but with seasoned ideas for how to get the job done.

In short, Fan & Fuel has quickly given my company’s digital marketing campaigns (emails, print advertisements, online banners, and product labels) a complete new look and feel, and they have created a new image for my brand.

They have also completely re-designed and launched a new eCommerce platform on Shopify, which is opening up a whole new world of opportunities for the future of our business and our brand, to include complete automated email follow-up with customers, as well as more detailed Google Analytics data to use for our ongoing strategies.

In fact, we had our first conversion on the new website from an international client within the first hour the site was online!