Title III specifically prohibits discrimination on the basis of disability based on 12 categories.
Because the ADA was enacted prior to the world wide web/ internet, Title III does not specifically address the internet or provide guidance for websites. However, within the last few years Title III of the ADA has been interpreted to include websites.
So, what does this mean for your online business and ADA compliancy?
The answer can be quite confusing and complicated. When addressing the requirements for online business it’s been ruled both ways by the courts. Because websites are considered a place of public accommodation some believe that commercial websites should be subject to the ADA. Others have decided the ADA law and how it was written does not govern websites.
Therefore, ADA compliance is NOT mandatory for your website. Still it is a good idea to lean towards compliancy since the amount of lawsuits have heightened over the last few years.
How does a website become compliant?
The current general standard for online accessibility regulations are the WCAG 2.1 guidelines. There are 3 levels of compliancy – A, AA, and AAA.
- A – Most urgent and includes problems that can severely limit a disabled visitors ability to navigate / use a website.
- AA – These issues tend to be more functionality based, addressing these issues enables the disabled user to have a better or improved experience of a site. **This level is considered the target level or standard for most commercial websites.
- AAA – This level is typically beyond the scope of any websites reach.
If your website is WCAG2.1 Level AA compliant you {should} be considered site accessible.
There are many apps and 3rd party companies that help make websites accessible and free from the concern of litigation.
Reach out to Fan & Fuel for company recommendations on who we use for our clients!
Fan & Fuel
Fan & Fuel Digital Marketing Group is an award-winning brand experience and digital strategy agency specializing in UX/UI design, website and eCommerce development, product design, and digital marketing.
Fan & Fuel creates stimulating visuals and high-end functioning websites with the goal of converting users to client’s objectives. We pride ourselves on the holistic approach of our system, which packages together our most powerful strategies. Through our unique system, our clients experience growth through branding, site enhancements and lead generation strategies.
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